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Research papers

Operating research under different budget structures

This paper shares some ideas on the ways the Market Research Department can operate under various budget structures. Such structures are subject to pressures both from the changing demands of the Company, and from within the department. The question...

Catalogue: ESOMAR Congress 1989
Author: Juanita M. Byrne-Quinn
September 1, 1989
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Citation

Byrne-Quinn, J. M. (1989a, September 01). Operating research under different budget structures. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/operating-research-under-different-budget-structures


Research papers

Brand mapping

Quest International is an Anglo-Dutch Company and one of the largest suppliers of fragrances to the worldwide consumer goods industry, having been formed recently through the merger of PPF International and Naarden International. PPF has been working...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Juanita M. Byrne-Quinn, Michael M. Roe
June 15, 1988
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Citation

Byrne-Quinn and Roe (1988a, June 15). Brand mapping. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/brand-mapping


Research papers

Reaching the industrial customer

My purpose for being here today is to present the findings of communications studies conducted by Opinion Research Corporation, my parent company, among industrial customers. Opinion Research Corporation does not suggest itself as expert in such...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Juanita M. Byrne-Quinn, Robert M. Worcester
March 5, 1969
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Citation

Byrne-Quinn and Worcester (1969a, March 05). Reaching the industrial customer . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/reaching-the-industrial-customer-